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Swenk Today: The Digital Marketing Agency Show


Apr 18, 2018

What should you be paying your digital agency employees? What resources should you be looking at in order to gauge the appropriate pay range or salary?

As a digital agency owner, naturally you want to know how to compensate your team. You want to make sure they feel valued while also doing what's best for bottom line. But it can get overwhelming with all the different resources out there, such as Glass Door or others.

I actually just take a hard look at the situation and ask myself these 3 questions:

1. What can I afford to pay?
2. What impact would this employee make on the business?
3. What does the employee need in order to be happy?

At the end of the day, it doesn't actually matter what you pay them as long as you help them achieve their goals. People make a decision on who they work for based on how it makes them feel. They want to feel as though their making a contribution to something great, they want to feel significant and they want to know there's an opportunity for personal and professional growth.

In my agency, we allowed our team to grow within the company and contribute to the agency's growth. We communicated the core values and beliefs so the team could feel aligned with us. And, we made sure the team knew where we were headed as a business so they could understand and feel they had a significant role in the big picture.

So, what are you struggling with? Let me know so I can answer your questions here.

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Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello. 

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.


Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 

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