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Swenk Today: The Digital Marketing Agency Show

Jun 21, 2018

In this episode, we'll cover goals and what you can do to push yourself when you're already in the top spot. Plus, we'll talk about the differences between the fear of failure and the regret of not trying at all.

I had a conversation with my 12 year old son about his accomplishments in swimming and track. He's about to qualify for Junior Olympics for track, and I told him I was proud of him. I also challenged him to a 1-mile swim race. (I know he can DESTROY me in the pool, by the way!) But much to my surprise he hesitated....

Remember when you're low man on the totem pole, you're hungry for the top spot and willing to do whatever it takes. Most aren't afraid of failure because they have nowhere to go but up. However, the reverse is true when you're at the top, like my son.

When you're at the top you have something to lose. Losing and failure become a real fear. If you "play down" and lose, it can take a toll on your reputation and morale. It's natural therefore to be more afraid failure and hesitate to even try because you've got more to lose.

The same theory holds true in business. As you start to rise up and be on top, you've got more to lose so it might seem safer not to try at all. But that mentality is not going to grow your business. You have to push yourself even at the risk of failure.

So how can you stay competitive when you're already on top? How can you make sure you stay in the lead? Stay focused, don't look in the rear view at the competition. Instead, chance your future self. Think about how much better you can be and go after it!

Are you chasing your future self? Are you going to stop being afraid of failure? What kind of regrets do you have for not trying something, and are you ready to give them a try now? Tell me your story by commenting below.

Are you overwhelmed by all the information out there on various ways to grow your agency? Do you want direction on how you can grow your agency faster and easier?

Then you’re in luck! I created an innovative mentorship called Agency University.

Agency University is a program which provides the 1-on-1 mentorship and ongoing support that is crucial to the success of your agency. Check out http://Agency.University to see if its the right fit for you.

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Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 


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