Apr 30, 2018
This video includes a great strategy that can build a lot of awareness and generate leads for your digital agency business. I'll also reveal one big mistake that can actually hurt your agency business. (Spoiler alert: someone did it today and as you're about to see, I'm pretty FIRED UP about it.)
So, a real game changer for me and a lot of other businesses is being a podcast guest. The great thing about being a guest, is that you just do the interview for 30-mins or so and then the host does all the rest of the work.
When you're a guest on the shows your niche market is listening to, you have their solid, undivided attention. They're listening to you speak about your experience and expertise. You're spreading awareness and gaining authority in your market. It's a brilliant way to generate leads.... IF you're interview is helpful.
Remember, help first to spread good will, don't sell right off the bat.
That's where my frustration from today comes in. I just interviewed a former agency owner for my other show, The Smart Agency Master Class (http://smartagencymasterclass.com). This guy used to run a digital agency and now is transitioning into running a service for digital agencies.
This should've been a great interview. But instead, this guy just used it as a pitch-fest. UGH! SO MAD!!! :/
Look, I set up the expectations for him. I sent him (as I do with all my guests) the expectations for the interview. Our #1 goal for the podcast is to provide VALUE to my audience. That's it... provide value. I also chatted with the guest before recording the show and told him to focus on his experience running an agency.
HE PITCHED THE WHOLE TIME!!! Seriously, the entire time.
I can't even use this interview for my podcast because I refuse to expose my audience to this type of garbage.
So I want you to learn from this guy's mistake and hear what I'm saying. When you're interviewed on a podcast, just provide value with no expectations for an immediate return. I promise, it will come back to you in the long run.
I can't even begin to tell you what a game changer this can be for your digital agency when you provide value as a podcast guest. Your ideal clients are listening to podcast when they're working out, in waiting rooms, on road trips, etc. People want to hear what you have to say and it will strike a chord for them. They will remember you for it, as long as you don't use it as a forum for a sales pitch.
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Thanks for watching. Your comments are why I do this, so please take a second and say hello.
JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.
Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media
company & consultancy helping marketing agencies grow &
scale their agencies faster by applying the framework that he used
to grow, scale and eventually sell his agency. Jason has helped
over 10,000 agencies in 23 countries meet or exceed their business
Jason currently hosts two shows that are available for download…
The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and
SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have.
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