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Swenk Today: The Digital Marketing Agency Show

Sep 25, 2018

What is Messenger Marketing? How can you use Messenger Marketing to increase your marketing agency revenue? If you're not using chatbots and Messenger Marketing, you're sorely missing out!

Your website probably has a contact page, right? Most likely it is a contact form or even perhaps an automated chat box where people can drop their email address for more info. But, this format could actually be costing you sales.

Look, if you've got someone on your website cruising around for information you've got to answer their questions right away. Otherwise, you're likely to lose their attention. You can actually use Messenger Marketing and a chatbot to have a conversation with your potential customers. We are actually losing people on our websites. The real user experience is happening on Facebook Messenger...

When you use Messenger Marketing, you can set up criteria, conditions in which your Messenger bot will respond. That way you aren't getting lost in their email inbox later.

Did you know Messenger delivery has a 70-90% open rate? And the click-through rate is 40-60%! Compared to email open rate of 20% and 5% click-through rate (on a good day!). So why let your messages get lost in email when you could deliver through Facebook Messenger Marketing?

Now, you don't want to automate everything. But you can easily use a chatbot to automate the questions you always ask a new prospect. Then use their answers to segment them into the right categories. Now here's the real secret...

When I get a new prospect segmented through the automation, I use my phone to record a voice memo to them. I do this with everyone. I strike up a conversation and people are just amazed! When you personalize the message and have a real conversation you can actually help someone find the product, service or solution that's right for them. That's where the money's at!

Think outside the box. How can you stand out? How can you innovate? When others zig, you zag! No one is doing this, so it's GOLD.

MESSENGER MARKETING CASE STORY RESULTS: When I changed my contact page to a chatbot and Messenger Marketing I increased sales by over $250,000 in just 2 months.

Think about it... how can you use Facebook Messenger Marketing to increase your marketing agency revenue? What out-of-the-box ideas can you create to un-automate and stand out? Comment below!



In 1999 he launched a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi, and Lotus Cars. After 12 years of amazing growth, his agency was acquired in 2012.

Now, Jason leads, a unique media company & consultancy helping marketing agencies grow, scale, and enjoy running their agency by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 20,000 agencies in 42 countries meet or exceed their business goals.

Jason generously shares it all as a frequent guest on popular radio and podcast shows. He has been featured as an expert in top media publications such as Entrepreneur and Inc. Magazine. Plus, he currently hosts two of the best agency podcasts:

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and
The #AskSwenk Show, a video show that answers agency questions about successful, multi-million dollar agency.


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