Jan 22, 2019
What do you believe? What does your agency believe? How does all that affect your growth, scalability, and the way people talk about your brand? In this video, I'll talk all about how your outward image affects your ability to grow and work with your ideal clients.
So, Gillette came out with a new commercial recently and there's been a ton of talk about it - positive and negative. Whether it's a publicity stunt or a real statement of their core values, I think there's a lot we can learn.
If you're not familiar with the commercial, check it out here: https://youtu.be/koPmuEyP3a0 Gillette has taken a stand on the "Me Too" movement and used it to spin their 30-year-old tagline "The best a man can get" into "The best a man can BE."
It reminds me of the spot Nike did awhile back with Colin Kaepernick (https://www.youtube.com/watch?v=Fq2CvmgoO7I) standing up against social injustice. Nike took a stand, got people talking, and sales have skyrocketed.
A lot of people are criticizing Nike and Gillette for taking a stand and speaking out. I won't tell you where my opinions lie on these topics, but there is a lesson to be learned. Whether you agree or disagree - they got us talking. Good or bad, we're talking about Nike and Gillette.
We believe that with the right processes and systems, you can grow and scale your agency to whatever size you'd like. But we also believe that you have to know where you're going by having clarity on what you want for your agency. That's why we're always creating content around these topics and that's our "WHY".
So, our followers know our why and know what we stand for. And if we take a stand on something that turns people away then those aren't the people we wanted anyway. Look, your agency isn't for everyone. You cannot help everyone so it's better that you focus your time, energy, and resources on the ones you actually can help.
When you take on just the right clients that believe what you believe in. They'll pay you what you're worth and it'll be amazing for growth. Take a stance, figure out where you're going, why you're doing it and what you believe in.
Don't be afraid to stay true to yourself and believe in it. Don't let the internet trolls and nay-sayers scare you. Just go ahead and Swenk it!
So what do you stand for? What does your agency believe in? Comment below and tell me. Your comments are why I do this.
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Check out http://Agency.University to see if its the right fit for you.
JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.
Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media
company & consultancy helping marketing agencies grow &
scale their agencies faster by applying the framework that he used
to grow, scale and eventually sell his agency. Jason has helped
over 10,000 agencies in 23 countries meet or exceed their business
Jason currently hosts two shows that are available for download…
The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and
SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have.
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