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Swenk Today: The Digital Marketing Agency Show

Jan 15, 2019

Why do the same people keep winning? What are they doing that most others are not doing? In this episode, we'll talk about what the winners are doing and how you can do it in order to WIN MORE!

I just watched the Alabama v. Clemson in the College Football National Championship playoff game. And most of you probably know it was a major upset. Alabama was favored to win and Clemson just crushed them with a score of 44 - 16.

As I watched the postgame interview with the coaches, I thought there was some great insight that could also be applied to business, as well.

First, Alabama has been to the playoffs 7 times in 8 years and won 5 times. Everyone thought this year was going to be another win.

In his interview, though, Head Coach Nick Saban said they did 3 things wrong and he takes responsibility for all of them. He also said you learn more from your losses and you have to learn how to lose in order to appreciate winning.

Winners keep winning because they take responsibility for the losses. The even expect loss in order to get better, improve and eventually win. As CEO, if you put the wrong person in the wrong seat at your agency you need to take responsibility for their mistakes. The team's losses are your responsibility.

Then, when asked about his surprising win, the Clemson Head Coach Dabo Swinney said all really did was get a great group of college men together and got them all to believe in one common goal.

As the CEO you need to determine the vision and communicate it to your team. You need to rally them together and make them believe in the agency's vision so you can achieve your common goals.

This is why in the Agency Playbook, the first system is CLARITY. You can't take your agency where you want it to go if you don't have the clarity.

Bottom line -- your team needs you to be Alabama AND Clemson... First, learn from your failures and use them to keep going. Second, define the vision and get the team on board with achieving it.

I'd love to hear your comments about this video, about agency business or even about college football! Comment below!

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Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 

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