Feb 26, 2018
Let's talk about a cool digital agency outbound sales strategy that everyone seems to be ignoring. So many agencies just reply on referrals, which is OK... but referrals are not scalable.
In this video, I'm chatting with one of my agency owner clients about a cool way to capture the attention of his ideal clients. Instead of just make sales calls, we've come up with a more creative and innovative way to showcase his agency's abilities.
Look, everyone is super busy and they don't necessarily want to make time to listen to your spiel about what you're selling and why. They don't know they might need the services you can offer.
My advice is to make a list of the top 50 clients you want and go after them with an outbound sales plan that includes personalized videos. (The tool I recommend is https://www.useloom.com/ -- I am not affiliated with them, nor paid for this endorsement.) Using Loom you can record yourself and your screen so you can show your prospect exactly how you can help them. Remember, the key is to *CUSTOMIZE* these sales
When you have an outbound sales strategy you have more control over your sales process, rather than just waiting for referrals which can put you in a feast or famine situation.
So, let me know what you think of this outbound strategy? How can you morph it into your own? Leave a comment below, also please like this video and subscribe to my channel.
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JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.
Fresh out of college Jason was off to work for Arthur Anderson,
one of the big 5 consulting firms. He quickly realized that he
could never work for anyone other than himself. He decided to
change direction, launch a digital agency that quickly grew to a
multi-million dollar operation working with brands such as
AT&T, Hitachi and Lotus Cars. After 12 years of steady growth,
the agency caught the attention of bigger agencies and Jason sold
it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…
The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and
SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have.
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