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Swenk Today: The Digital Marketing Agency Show


Mar 8, 2018

How can you start a digital marketing agency? Or, grow your marketing agency faster? Here's some great advice that was given to Steven Speilberg and it absolutely applies to our business too....

FAKE IT 'TIL YOU MAKE IT!

That's right. When Speilberg was a 20 year old up and comer, a big time experienced director gave him that same advice and I find it inspiring for entrepreneurs, too.

When you have no clue what you should be doing, don't show it - people will lose confidence in you if you do. Your prospects, your clients and your team need you to at least "pretend" you know what you're doing. A good leader doesn't necessarily have all the answers but they're willing to put in the hard work and hustle in order to find them.

Look at the bright side... Not knowing what to do will push you and give you the motivation to be creative in finding a solution.

How many times have you been in a situation where the answers are unclear? Fake it 'til you make it! Don't let on that you're unsure... Take a step back and try to be innovative with your solution.

When I owned my agency, I had a client tell me they wanted to become the biggest, best legal website in the world. I said "Sure! Let's do it!" but honestly, I had no idea how to accomplish this....

I gave it tons of time, thought, hard work and patience. And guess what? That client is now known as LegalZoom.

Look, you don't know everything and it's OK. But if you give yourself the time and space to get creative with the answers, you'll find your way... And, you'll gain the trust and respect of the people who are counting on you!

I want to hear your comments, so leave them below. What challenges do you face starting or running a marketing agency?

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JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.


Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 

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