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Swenk Today: The Digital Marketing Agency Show

Oct 16, 2018

Do you want to know how you can generate so many leads that there's actually a wait list to work with your agency? Imagine if you had so many leads for your agency that there was actually a waiting list to work with you.

I read recently that Tony Robbins has a 7-year waiting list for clients to pay $1 Million to meet with him 3 times per year. He's created such a demand for his service that he can command that high of a fee and people are willing to wait 7 YEARS work with him. It's definitely a goal for me with my business now... but we've got a lot of work to do. There's demand there, but not a 7 year wait list... YET :)

Here's what you need to do to start getting your marketing agency to the point of having a waiting list:

1- Clarity - get really clear on who your audience is. Be very specific. A niche is a really smart way to get this clarity.
2- Positioning - create a demand for the results your agency delivers. Don't sell services, sell results.
3- Offering - create a unique selling proposition or a unique offering that makes your ideal clients want to work with you.

In order to have a waiting list, you have to be the best. You will not have a waiting list if you deliver mediocre results. People have to know that you dominate in your field and they will get massive results from working with you.

Case stories can be a very powerful tool to share results with potential prospects. When you're seeking case story material, get your clients to talk about:

- where were they before?
- where are they now?
- what is life like now that you've achieved results?
- what steps were required to get you there?
- who else would benefit from working with us?

A lot of agencies think you need to be a full-service agency in order to meet everyone's needs and demands. That's actually not the case... you just need to be really awesome at one thing. If you can dominate one area and get known for it, that's all you need to set your agency apart from the competition. Why be a jack-of-all-trades, but master of none? FInd the one thing you where you can totally crush it and go execute.




In 1999 he launched a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi, and Lotus Cars. After 12 years of amazing growth, his agency was acquired in 2012.

Now, Jason leads, a unique media company & consultancy helping marketing agencies grow, scale, and enjoy running their agency by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 20,000 agencies in 42 countries meet or exceed their business goals.

Jason generously shares it all as a frequent guest on popular radio and podcast shows. He has been featured as an expert in top media publications such as Entrepreneur and Inc. Magazine. Plus, he currently hosts two of the best agency podcasts:

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and
The #AskSwenk Show, a video show that answers agency questions about successful, multi-million dollar agency.


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