Aug 23, 2018
Should you put pricing on your agency website? I used to think it was NOT a good idea, but I've come to change my mind on it and here's why....
What I used to believe was not putting pricing on the agency website. The reason was because we wanted to scare away the people who can't afford us. It was a way to filter out the bad prospects. So, you put pricing on your website and scare away the lower end prospects that can't afford you.
The problem is, this strategy is probably also scaring away the right prospects with the big budgets that can afford you. You don't want them to think maybe you're prices are too low and you aren't equipt to handle their business.
Think about it this way.... if someone was only charging $1,000 for a Lamborghini you'd wonder what was wrong it. Right? It must be missing the engine or something!?! :) That's what high budget prospects think when they don't know your pricing scale. Maybe your agency is too small or too inexperienced to service their needs.
So, if you know your market really well and you're comfortable where your business is at, then sure - go ahead and put your pricing on your website. It will serve as a qualifier to help eliminate the wrong people (which saves you time!) and help identify the right ones.
However, if you're trying to grow to the next level don't do it. You want to keep your pricing adjustable. And if it's published on your site that puts a ceiling on how high you can go.
So depending on the scenario, I do see a case for putting your pricing on your website. It just depends on the reasons behind it and what you hope to gain from it.
Do you have pricing on your agency website? Are you for it or against it? What have you seen working in regards to pricing? Comment below.
Also be sure to check out www.JasonSwenk.com/NBAT for more tips to on qualifying your prospects. (This is not a trick. It's a FREE resource... I'm not even asking for your email address or an opt-in!)
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JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.
Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media
company & consultancy helping marketing agencies grow &
scale their agencies faster by applying the framework that he used
to grow, scale and eventually sell his agency. Jason has helped
over 10,000 agencies in 23 countries meet or exceed their business
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