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Swenk Today: The Digital Marketing Agency Show


Feb 12, 2018

How can your marketing agency stand out? Here's a strategy that I think we're going to see more and more, and it has nothing to do with showcasing your products or services...

Last weekend was Super Bowl Sunday in the U.S. and like most marketers, I paid close attention to the commercials. One that really stood out for me was a car commercial that had NO cars in it. What kind of marketer would spend money on a Super Bowl ad and NOT feature their product, right?

The commercial is for Hyundai and I've embedded it here in this video. Hyundai's message wasn't to sell more cars, it was to get in touch with it's audience and show them what they stand for and believe in. This wasn't just a PR stunt for them; Hyundai has been donating to childhood cancer research for 20 years.

Research shows millennials connect with brands they trust and believe in. They're looking to align themselves with brands that have similar values so they can feel good about doing business with them.

Does your agency have core values? Are you showcasing those values in order to align yourself with the right clients? Comment below and share. Your comments and questions are my WHY.

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JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 

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