Preview Mode Links will not work in preview mode

Swenk Today: The Digital Marketing Agency Show


Sep 10, 2019

Are you the leader or the a$$hole? I heard an analogy recently that made me think of how some people are running their agency and I'm going to share it in this video. Think about monkeys climbing up a rope...

Now, if you're a monkey on the rope and you're in the lead, when you look down all you see are smiling monkey faces. However, if you aren't the leader, when you look up all you see are a$$holes! Hilarious, right?

When I heard this analogy I thought it was funny. But it made me think about how to fix the problem. See, all you have to do it tighten up the slack on the rope. Most leaders have everyone looking up at them waiting to be told the next move. But, if you tighten up the slack on the rope no one is waiting to make a move. There isn't a leader dictating all the moves.

When your team (the rest of the monkeys :) is clear on the goals and vision, they don't need the head monkey (that's you :) telling them what to do.

If you feel like your team can't or won't make decisions without you, then this might be the issue at your agency. You have to empower your team to make decisions based on what's best for the business. And the only way to do that is by communicating the core values and vision of the agency. When your team understands and believes in these principle foundations of the business then no one is stuck looking at a$$holes, right? :)

Related:
https://youtu.be/xADZUeqbXAI
https://youtu.be/g0DM8F-DCfM
https://youtu.be/g0DM8F-DCfM

I'd love to hear your comments below. Tell me what challenges you're experiencing with your agency and what advice do you need?
=======================================================
https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
=======================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello. 

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision-makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a weekly VLOG that documents the entrepreneur journey of building another multimillion-dollar business, where he shares the latest strategies and answers the most burning questions entrepreneurs have. 

SCHEDULE
TUES VLOG #SwenkToday
Q&A from my digital agency audience

Ask me A Question
http://jasonswenk.com/askswenk

Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com

Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk  
Medium: https://medium.com/@jswenk/ 
Soundcloud: https://soundcloud.com/jasonswenk

Music by epidemicsound.com