Aug 27, 2019
Are you creating content with the intent to sell? What about your funnels? Are giving your audience your best stuff or are you just selling? In this video, I'm going to talk about committing to your audience
I started this business to create a resource I wish I had when I was growing my digital agency. And I was recently inspired by a Gary Vee video I watched because he called me out on my sh*t. (Video here: https://youtu.be/gsy7nBTpRZo)
See Gary's point is that there are 2 winners to every funnel: the scammers/fakers trying to trick us and the people who give away everything and expect nothing in return. Now, I've always leaned more towards the giving (I am not a scammer - I'm as genuine as they come :) but honestly, I don't feel as though I've been 100% giver.
When I reflect back on my business growth, the #1 strategy that has grown my current business is podcasting. (If you aren't listening, check out Smart Agency Masterclass). The podcast is a free resource that educates and entertains my audience, yet over the past 5 years, it's brought me a tremendous amount of business. Why? Because it's 100% helpful.
If your strategy, your funnels, your hard sells aren't working the way you want them to then take a look at your intention. If you're not 100% giving that's OK. What can you adjust in order to get yourself there?
I'd love to hear your comments below. Tell me what challenges
you're experiencing with your agency and what advice do you
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JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.
Fresh out of college Jason was off to work for Arthur Anderson,
one of the big 5 consulting firms. He quickly realized that he
could never work for anyone other than himself. He decided to
change direction, launch a digital agency that quickly grew to a
multi-million dollar operation working with brands such as
AT&T, Hitachi and Lotus Cars. After 12 years of steady growth,
the agency caught the attention of bigger agencies and Jason sold
it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…
The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision-makers that cut through the BS, focus on exactly what works and what doesn’t; and
SwenkToday a weekly VLOG that documents the entrepreneur journey of building another multimillion-dollar business, where he shares the latest strategies and answers the most burning questions entrepreneurs have.
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