Sep 3, 2019
Do you avoid confrontation? Do you run from conflicts at your agency? Yes, most of us do. But if you're like the company I'm about to describe it could be costing you a ton of money and business. In this video, I'll demonstrate why you need to force yourself to address conflicts head-on.
Listen, if you have a team member or a client that you would be happy to lose then you're avoiding confrontation. I was talking to a friend who was telling me about a $250-million-dollar manufacturing company that was avoiding confrontation by not getting rid of an employee. As a result, their customers were leaving and they realize it was costing them $250,000 per quarter. (YIKES!) in order to avoid confrontation.
Even I struggle with confrontation but at the end of the day, I force myself to handle it because it's what's best for my business. Recently, I had to get rid of a member of our mastermind group. This person just wasn't the right fit - even though he was paying his monthly membership fee - I knew, in the long run, it would ruin the vibe of the mastermind. This person didn't fit in the culture and didn't have the same core values. I had to confront the issue before it cost me stress and the loss of other client-members.
I'd love to hear your comments below. Tell me what challenges
you're experiencing with your agency and what advice do you
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JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.
Fresh out of college Jason was off to work for Arthur Anderson,
one of the big 5 consulting firms. He quickly realized that he
could never work for anyone other than himself. He decided to
change direction, launch a digital agency that quickly grew to a
multi-million dollar operation working with brands such as
AT&T, Hitachi and Lotus Cars. After 12 years of steady growth,
the agency caught the attention of bigger agencies and Jason sold
it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…
The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision-makers that cut through the BS, focus on exactly what works and what doesn’t; and
SwenkToday a weekly VLOG that documents the entrepreneur journey of building another multimillion-dollar business, where he shares the latest strategies and answers the most burning questions entrepreneurs have.
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