Mar 5, 2019
What's the difference between building a business logo and building a brand? In this video, we'll talk about the differences and what you can do to make sure you're building your agency brand, instead of just a business.
A business's logo is just a symbol that is easily interchangeable with other businesses in their industry. But a brand tells customers what the business stands for and believes in.
I use the example of the Apple Watch... How much more will people pay for it versus its competitor which is not as well known? People will pay more for the Apple Watch because they identify with the Apple brand. Right?
How can you build your agency brand? How can you make your prospects and clients brand loyal? It's by making your belief the foundation of your brand.
I believe that agencies need a resource for growing their business faster and easier because when I owned my agency I wish I'd had that type of resource. That's what I believe and it's evident in everything I put out into the world... whether it's a program or course, podcast, video, book... it's what we stand for and what I've built the JasonSwenk brand around.
What do you stand for? How do you want people to describe you? This is one of those things we skip over when we're starting our business but its one of the most key foundations for dominating the industry.
So what you are going to do in order to build your agency's brand? Comment below!
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello.
JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.
Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media
company & consultancy helping marketing agencies grow &
scale their agencies faster by applying the framework that he used
to grow, scale and eventually sell his agency. Jason has helped
over 10,000 agencies in 23 countries meet or exceed their business
Jason currently hosts two shows that are available for download…
The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and
SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have.
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