May 22, 2018
I'm going to go over a strategy that has brought in over $250,000 in revenue within a couple months. It's something I've been doing for over a year and I shared this with my mastermind group in April 2017. We're crushing it with Facebook Messenger Bots. Here's how:
1. Change your contact page to engage via Facebook Messenger. If you have a typical "contact form" that means you're stuck relying on email communication. So if a prospect is checking out your site and has questions you're unable to engage right away. In most cases, they move onto your competition or the issue becomes less urgent. When you follow-up with an email they open rate is significantly lower that an instant message, like Facebook Messenger.
2. Don't try to trick anyone into thinking your Bot is a human. Be upfront that you are using the bot to help get them get answers right away. Most people don't mind a couple screening questions before they actually get to be in touch with a human. Think about what questions you always ask, or what criteria you like your prospects to meet then create your Bot questions based on those.
3. At some point, a human needs to take over and have a real chat. The beauty is that the open rate for Messenger is significantly higher than email. People are carrying their phones in their pockets 24/7 and they're looking at it all the time. Once you've connected (via Bot) in Messenger, you'll stay connected to them.
4. When I take over for my Bot, I like to send someone a quick voice message. It usually surprises them and it's much more personal. And isn't that the whole point?
So to recap, we're using a Messenger Bot to increase engagement and open rates. I'm letting the Bot do some of the screening work by letting them pick their own journey. Then I'm continuing the conversation as a real person, and usually with a my own voice (instead of text). Above all, I'm just helping people out.... and I'm seeing the results in sales revenue!
My Agency Owner Mastermind group members having been using this strategy for over a year. Maybe you should check it out....
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JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.
Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media
company & consultancy helping marketing agencies grow &
scale their agencies faster by applying the framework that he used
to grow, scale and eventually sell his agency. Jason has helped
over 10,000 agencies in 23 countries meet or exceed their business
Jason currently hosts two shows that are available for download…
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