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Swenk Today: The Digital Marketing Agency Show


Apr 2, 2019

What are the two things you can send to a prospect that closes the deal with new prospects? Competition is tough but by sending these two types of videos to your prospects you will close more deals and set your agency apart from every other agency out there.

So many agencies struggle with finding the right salespeople. Then when they do find and hire a salesperson they have trouble training them to sell. So, my business partner and I created http://SalesPipelineAccelerator.com -- which is our company that finds, hires, and training salespeople for marketing agencies. This week we're developing video training for our courses and one of them is about these two things you can do to set your agency apart and close more deals.

1 -- Pre-indoctrination video: This is something that I send before the meeting and it helps the prospect feel at ease before we even meet. It addresses common questions and explains what will be covered in the meeting. It doesn't have to be long; just adequately cover the topics.

2-- Post-meeting video: After you've presented the proposal (remember: present it in person -- never send it!), create a video that summarizes your takeaways from the meeting. Summarize their problems, what they want, and walk through the plan again. A lot of times, the prospect meets with more than one agency in a day. So if they have this video to reference later on, you'll stand out from the others.

I like the software called Loom (https://www.useloom.com), but there are a lot of great ones out there. I promise you these personal touches go a long way with your prospects. This is what will separate you from the competition and win you more sales.

I'd love to hear your comments below. Tell me what challenges you're experiencing with your agency and what advice do you need?
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JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 

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